Product Description
Companies worldwide are discovering the extraordinary value of XML technology in a wide range of applications — and professionals of all types are suddenly discovering that they must understand XML in order to succeed. Now, there’s a complete, non-technical briefing on XML technology that focuses on what non-programmers need to know: what XML is, which XML specifications matter most to your business, and how XML technologies can be used for competitive advantage. Written for everyone from managers to marketers, this book doesn’t just provide a snapshot of where XML is now: it helps you project XML’s long-term impact on your company — and your career. Ronald Turner begins by explaining what XML is — and what it isn’t. Learn how XML is revolutionizing both e-business and “bricks-and-mortar” business, supporting enterprise application integration, “digital dashboards,” trading exchanges, and even wireless, portable, and voice-based applications. Discover how companies — even competitors — are cooperating to create XML languages that add value throughout entire industries. Turner presents XML markup examples from a wide range of real-world applications — all carefully explained and annotated in plain English.
